🎙 ABOUT THE PODCAST
Marketers Talking is a video podcast that goes behind the curtain with leading marketing minds; Sit down with marketers from all walks of life to hear their stories and talk shop.
🤔WHO IS THE HOST?
If we haven't met yet; Hi 👋 I'm Jess, an award winning marketer and entrepreneur obsessed with systems and making marketing more attainable for everyone. I started the Marketers Talking podcast because I believe everyone has a story to share.
👀ON THIS EPISODE
In this episode of #MarketersTalking join Jess and Mickie to learn how to effectively utilize press releases for small businesses to boost PR, increase visibility, and attract media coverage. Discover strategic tips for planning press releases, conducting surveys, partnering with trade associations, and engaging with local media. Jess and Mickie share insights on storytelling, creating engaging content, and leveraging PR for brand authority and reputation. Find out how small businesses can stand out in the competitive market through innovative PR strategies and unique selling propositions. Watch now to enhance your PR efforts and grow your business!
🙏 LEAVE A REVIEW If you enjoyed this episode we'd love a 5-star review on Spotify or Apple Podcasts to help others discover the show 🍏
🎙WANT TO JOIN THE PODCAST?
https://aleph1.marketing/be-a-guest-on-marketers-talking-marketing/
WHERE TO FIND MICKIE
LinkedIn: https://www.linkedin.com/in/publicity/
Web: https://ereleases.com/
WHERE TO FIND JESS
https://twitter.com/putapixelonit
https://www.linkedin.com/in/jessputapixelonit https://www.tiktok.com/@jessputapixelonit https://www.instagram.com/jessputapixelonit/ https://www.youtube.com/@jessputapixelonit
https://www.twitch.tv/jessputapixelonit
⌚️IN THIS EPISODE WE COVER:
00:00:00 Episode Opening
00:00:10 Guide to Starting with Press Releases for Small Businesses
00:01:03 Strategic Press Release Planning
00:02:05 Maximizing Media Coverage with Press Releases
00:03:18 Tips for Creating a Meaningful Press Release
00:04:01 Tips for Conducting Effective Surveys in Your Industry
00:06:06 Success of a Viral Campaign for SEO Boost
00:07:11 Utilizing Surveys to Boost Local Auto Repair Shop's Online Presence
00:08:03 Partnering with Trade Associations for Survey Distribution
00:09:31 Maximizing Media Pickup with Original Data
00:10:35 Tips for Writing a Compelling Press Release
00:11:19 Importance of crafting a compelling story for PR
00:12:16 Strategies for Creating Effective Press Releases
00:13:49 Challenging Industry Norms with Creative PR Strategies
00:14:54 David versus Goliath: Carpet Industry Takes on Home Improvement Giants 00:16:34 Maximizing Media Coverage for Carpet Company Success
00:18:06 Recommendations for regular press releases
00:18:19 Guidelines for Testing a PR Campaign with Strategic Releases
00:19:35 The Power of Press Releases and Surveys in Building Brand Authority 00:21:11 The Power of PR in Marketing
00:22:38 The Significance of Surveys in Gathering Data
00:23:05 The Importance of PR for Small Businesses in 2024
00:24:42 The Importance of a Unique Selling Proposition in Business and Public Relations
00:26:19 Discussion on the impact of PR on marketing strategies
How to Use Press Releases for Small Businesses with Mickie Kennedy