🎙 ABOUT THE PODCAST Marketers Talking is a video podcast that goes behind the curtain with leading marketing minds. I sit down with marketers from all walks of life to hear their stories and talk shop.
🤔WHO IS THE HOST? If we haven't met yet; Hi 👋 I'm Jess, an award winning marketer and entrepreneur obsessed with systems and making marketing more attainable for everyone. I started the Marketers Talking podcast because I believe everyone has a story to share.
👀ON THIS EPISODE In this episode of #MarketersTalking join Jess and Mason as they delve into the essential steps for success in Account-Based Marketing (ABM) for 2024! Discover strategies for overcoming common ABM challenges, measuring program success, and building strong sales and marketing alignment. Learn how to kickstart your ABM program without the need for additional technology investments and unlock the key metrics to track for revenue growth. Stay ahead of the curve and master the foundational elements of ABM in this insightful discussion!
🎙WANT TO JOIN THE PODCAST?
https://aleph1.marketing/be-a-guest-on-marketers-talking-marketing/
Where to find Mason:
LinkedIn: https://www.linkedin.com/in/masoncosby/
Web: https://scrappyabm.com/
WHERE TO FIND JESS:
https://twitter.com/putapixelonit
https://www.linkedin.com/in/putapixelonit
https://www.tiktok.com/@jessputapixelonit https://www.instagram.com/jessputapixelonit/ https://www.youtube.com/@UCD1GusUb3hWS8W_pHcsGKZw https://www.twitch.tv/jessputapixelonit
In this episode of #MarketersTalking, -- This episode covers:
00:00 ABM Services for Getting Started with Account Based Marketing
00:27 Positioning as the Only Option in Business
01:11 Challenges in Getting ABM Off the Ground
05:13 Reasons ABM programs fail and how to avoid them
07:17 Key Metrics for Account-Based Marketing Success
10:06 ABM and Account Engagement in B2B Sales
11:07 Getting started with ABM using current toolset
13:37 Tips for Starting an ABM Program
17:34 ABM Trends for
2024: Back to Basics and Focus on Foundational Elements
Unleashing the Power of Account-Based Marketing: Tips for Success in 2024 with Mason Cosby